Jargon Usage in Intervention Essay Example for Free

Jargon Usage in Intervention Essay The independent variables in the study are the intervention description (jargon vs. no jargon) and group (teachers vs. undergraduate), while the dependent variable was their scores in the Treatment Evaluation Inventory (TEI; Kazdin, 1980a). The case used in this study was about a boy named Michael who has a habit of leaning back in his chair and unfortunately experience hurting himself due to accidental falling for several times The subject of this study took the test in their respective classes. The researcher explains to them briefly the objective of the research. The test kits were distributed to them, they read the direction and completed a profile sheet; TEI was used to rate the intervention. The test takes 15 minutes to finish. The scores of the test were examined using analysis of variance (ANOVA) and independent t test. Based on the result, there were significant differences between the teachers and students’ overall acceptability rating. The teachers rated the jargon description of time-out as significantly more acceptable than the no jargon description, while the result of the test of the undergraduates revealed that there were no significant differences between the jargons versus the no jargon intervention description The result of this result thus contradicted some of the former researchers. Some of them were as follows: 1. Significant higher ratings of teachers for the jargon versus non jargon. It was mentioned in the review some former researchers from Hall Didier, Kazdin and Cole, and Watt et. al. (as cited in Hyatt, Tingstrom Edwards, 1991) regarding the difficulty and negative influence encountered by third party (parents, teachers and ward personnel) in using jargon intervention description. Outcome of this research was reverse because the teachers favor more using jargons and it has positive influence on them. 2. No difference in judgment between low experienced teachers and high experience teachers. The difference between the result of the test and the research of Witt and company (as cited in Hyatt, Tingstrom Edwards, 1991) and the researcher said that this maybe due to the difference in the method they use in treating the variables understudy. Other result of the test revealed that: 3. For undergraduates on this study – they have found out that jargon versus no jargon description in intevention is not an issue for the undergraduates. It doe not matter to them whether which of the two approach is use in the intervention description. The acceptability ratings also revealed that both upperclassmen and underclassmen favored both intervention descriptions. It also revealed that they respect the intervention description whether it uses technical or non-technical language and the outcome of the intevention is still the same for their opinion. The researchers of these study pointed out that their research has its limitations that might one way or the other affect the result of the test and they were as follows: 1. Generalizability to classroom interventions other that time-out (Hyatt, Tingstrom Edwards, 1991) 2. Jargons other than behavioral (Hyatt, Tingstrom Edwards, 1991) 3. Teachers not seeking additional educational past the bachelor’s degree. (Hyatt, Tingstrom Edwards, 1991) 4. Relative Effect of jargons versus other variables like teachers time expenditure, theoretical orientation and intervention agent on intervention acceptance (Hyatt, Tingstrom Edwards, 1991) The researchers recommended further additional studies to support this study. The use of variables is recommended a. Regular and special education teachers in school setting b. Jargon’s influence on acceptability to a behavioral assessment c. Design, evaluation and acceptance of behavioral intervention for Children. References Hall, C. W. , Didier E. (1987) Acceptability and Behavioral Treatment: Review of Variables that influence treatment selection. Professional Psychology: Research and Practice. In Hyatt, S. P, Tingstrom, D. H, and Edwards, R (1991) Jargon Usage in Intervention During Consultation: Demonstration of a Facilitative Effect. Journal of Educational and Psychological Consultation. 2(1) 49-56

Competitive Study Of Indian Airline Company Kingfisher Airlines Tourism Essay

Competitive Study Of Indian Airline Company Kingfisher Airlines Tourism Essay By doing this professional profiling module I try to do a research and analysis of an Indian Airline company Kingfisher Airlines how it become the most prominent and qualitative airlines in Indian subcontinent and also become world famous Indian airlines. I also saying about the SWOT analysis of Kingfisher airlines and what are the marketing tactics that they were using in their business field. I also do an analysis study of PESTEL in which I find out how the Kingfisher airlines affected or affected by Political, Economical, Social, Technological, Environmental and by Legal. 1.2:Objective The main objective of this professional profiling module to say how the SWOT analysis relates to Kingfisher airlines whether it affects directly or indirectly. I also mentioning about the PESTEL analysis of Kingfisher airlines through this Professional profiling module. To study how kingfisher airlines survives from the high competitive field in India and from other pressures by other airline company in India. To study about in which all fields they wants to make changes to improve and by that they can improve a lot in the airline field and they can become the best airline in the world itself. 1.3: Introduction Kingfisher airline is an airline group in India starts by the United Breweries group and its head office in Vile Parley Mumbai .Kingfisher airline is one of six airlines in the world to have 5-star rating from skytrax.Kingfisher daily operates 400 flights to over 72 destinations by 50%of low cost. The marketing stratergy that used by Kingfisher airline is that they were uses the friendly business tactics towards the guest(passengers) by giving a hearty welcome to their offices and flights and give also special kit to the guest. The ticket rates all they divided into two classes such as SEC-A and SEC-B(socio-economic class) clearly defined target audience in the age group of 25 above. 2.0 PESTEL Analysis 2.1 Political Open sky policy It is mainly for opening a free market for the airline companies. In the domestic airlines the foreign airlines were not allowed to buy the stake. Closing down of domestic flights due to decreasing in the number of passengers and due to other issues. Rules and Regulations in the International route lines. 2.2 Economical Contributes more income to Indian economy. It increases the Indian economy. Investment in the sector aviation. The growth of the middle income group family affects the aviation sector. It causes for the shortage of the infrastructure capacity. Rising of cost fuel 2.3 Social It creates a lot of job opportunities in the wide areas. It makes a lot of safety regulations. Developing of cities leads to the better services and airports. The status attached to a plane travel that compares to the other ways of transportation. 2.4 Technological Now the technological system in the airline system is improving day by day. Now the navigation is based on the satellite information which brings a lot changes in the airlines field. The new technological methods were found out the new ways of route lines. The airports were modernised and privatised. They were using the most advanced technological systems for their works and in the organisations. 2.5 Environmental It causes for the increase in the global warming. If it is not carried out in a proper way it may results in the pollution like, Sound pollution Water pollution Air pollution The sudden and unexpected behaviour of the atmosphere . The dependency on whether. 2.6 Legal Inflexible rules and regulations Treaties between the two states-Bilateral treaties. 3.0 SWOT Analysis of Kingfisher airlines Here it is the analysis of Strength, Weaknesses, Opportunities and Threats of Kingfisher airlines. 3.1 Strengths of Kingfisher airlines They were providing the qualitative hospitality and very good service to the customers which attracts the customers attention towards kingfisher airlines. They have both the domestic flights as well as the international flights which links to the different parts of the world. They providing the special promotions during every year to the customers. Kingfisher airline is the first airline with the new fleet of aircraft. They already have the special training academy and well qualified air hostesses crew. They offers a luxury journey with the cheap rate that compares to the other economical airlines. 3.2 Weaknesses of Kingfisher airlines. The main weaknesses that facing by the kingfisher airline is their airline office and head quarters in the metro Politian cities and in the big cities so they can provide the efficient service who living in the towns and the metro Politian cities. They cannot provide good service to the people who living in the rural areas because it is very difficult to contact with them due to problem in the way of communicating each other. The development of the places affects the proper working of the airlines. Kingfisher airlines is not in a high profit because it is not the main source of transportation that compares to the other way of transportation method. The other main weaknesses that face by the kingfisher airline is the slow increasing of the Indian economy and declining of the Indian economy. High ticket pricing that compares to the other charges of transportation so the people also not interested to journey with it and they also have some limits by giving the offers to the passengers. Increasing the price of fuels and the other commodities. If the flight is rescheduled the service from the customer care of Kingfisher airlines to the customers is very weak. 3.3 Opportunities of Kingfisher airlines They can increase their profit every year by promoting the special schemes in the rate of air tickets during holidays and during the seasons of annual vocations. They can starts the new flight trips to the different tourist places because there is a lot of tourist visitors to the tourist spots. They can also starts the flight trips to the different parts of the world because they didnt have much competitor as the international flights that compares to the domestic flights. They want to start their offices at different places other than the cities and towns they wants to come across the rural areas thus the people came to know about it and thus they can get more customers for their each trip. They want to improve their customer care services by opening its service for twenty four hours thus customers can trust the airlines than any other. They want to find the proper solution if the flight is rescheduled and the customer loss their things such bags and luggages. They want to know the customers the advantages of travelling with the kingfisher airlines. They want to give membership or any other exciting gifts to the customers if they were using Kingfisher airlines for their trips for longer times. 3.4 Threats facing by Kingfisher airlines The main threats that faced by kingfisher airline is the high competition from the domestic flights to the same places. They also threatening about the increasing in the rate of fuels and the increase in the rate of other commodities. They also threatening about the unavailability of qualitative and efficient crews. The other problem faces them by the declining of economy and the arising of the middle class people in the society. The government also starting the other methods of transportation to the different parts of the country with cheap rate. The government exposing heavy taxes to the private organisation specially the airline companies. They want to give huge amount to the customers if there is any accident happens during the trip. They also threatening about unexpected climatic changes. Some of the outstanding services done by Kingfisher airlines other than the other Airlines. Reservation: It can be done by visiting their company or just by online method. The amount can be paid by cash or either by debit card and by the credit card. There were no differentiation in the classes and they just wants to wait little time in the ground and the efficient handling of delays. 4.0 Recommendations They want to simplify the flight operations they wants to make it for all the people in the urban areas as well as the in the rural areas. They want to reduce cost of air ticket which favour for all people who have the wish to journey in a plane. Reduce the labour cost. Want to make a friendly customer care services to the customers which can be given in the whole days means that the twenty four hours. Give insurance policies to the customers during the journey if any accidents may happen. Get smart on fuel. Promote safety, comfort and luxury journey to the customers. Make parternership between the other airline companies. Aware the whole people about the facilities and advantages of airlines other than the other airlines. 5.0 Conclusion As the time passes Kingfisher airlines dominating the major role of airlines in India that compares to the other airlines as well as it faces a lot competition from other airlines they facing a lot of challenges and threats throughout every year and they were manage to clear it. But still there is some challenges they were facing they want to manage it other ways they lost their priority in the airline fields. They want to improve their customer care service and they want to make example of other International airlines which is very high in the position of the airline fields. Great hands of business man Dr.Vijay Malia led the foundation of the growth of the Kingfisher airlines and his ideas give its way the main role in the airline fields in India. In comparison to the offer that were given a couple of years ago and now for the fares and other facilities are of no more match. Ticket fares these days have gone down to0as well, because of the massive competition occurred in this sector. Another stratergy that can be deployed is by achieving service quality, namely the in-flight and also the post -flight services given to the customers. Providing extra attention to fragile areas or areas where performances havent met should be taken special care. 5.2 Appendices For the report of this presentation I read some books that tells about the success of Dr.Vijay Malia and his life story what are the ideas that he used for the foundation of Kingfisher airlines and make the number one airline in India. I ask some of my friends who travel in kingfisher airlines and their experiences while travelling in the Kingfisher airlines. I also got one chance to met some officers who working in Kingfisher airlines they gave me more valuable points about the Kingfisher airlines, when I go back to India during the last vocation.

Hawthorne Essays -- essays research papers

Nathaniel Hawthorne is considered to be one of the most substantial writers of his time. His most famous novel, The Scarlet Letter truly originated Hawthorn’s version of romantic writing. It was this novel that also originated Hawthorne’s fame. Most of his works deal with or have some relation to Puritan times. The reason for the familiarity in his works is due to the fact that it seems to be influenced by his own Puritan ancestry. It was not until late in Hawthorne’s life that he received recognition. To do this Hawthorne had to change his name and found his own stlye of writing that pertained to his life experiances. His romantic style might have been too modern for the times, but eventually he was understood.   Ã‚  Ã‚  Ã‚  Ã‚  Hawthorne was known for his ability to create such a compelling story in just a few pages. Within these few pages, flows an elaborate and complex story. These stories flow so steadily and with such complexity that Hawthorne seems to create his own romantic style. He does this by incooperateing many different situations that keep the reader intuned to the story.   Ã‚  Ã‚  Ã‚  Ã‚  In many of his short stories there seems to be a character that is infatuated with a person or an object. The reason for Hawthorne creating stories like this could stem from his own experience with infactuation. Hawthorne was a very lonley person. He lived by himself for a long time until he married later in life. In t...

Masters, Slaves, and Subjects Essay -- Robert Olwell Charles Towne Ess

Masters, Slaves, and Subjects In his book â€Å"Masters, Slaves, and Subjects†, Robert Olwell examines the complex relationships and power structures of colonial-era Charles Towne. Charles Towne, as Charleston was known in the years between its founding and its independence from the British Empire, is portrayed by Olwell as dominated by a rigid agrarian slave society which served as an intermediary in a more complex power structure that extended from the royal halls of London to the plantation fields of the Lowcountry. In examining the complicated web of relationships between London and the colony, and Masters and Slaves, Olwell argues that the economic and political structure of Charles Towne was based upon a successive series of carefully-maintained power-based relationships. CHARLES TOWNE: A GATEWAY TO POWER Power in Charles Towne was centralized at what became known as the Four Corners of Law, at Broad and Meeting Streets, and radiated outward across the Lowcountry. The Four Corners were home to the State House, where the Colonial Assembly met, St. Michael’s Church, the heart of the Church of England in the colony, the Town Watch House, which kept the slave population in check, and the public marketplace, where the commerce that was vital to the colony’s economy took place (19). One could easily see power was centralized within Charleston, not just over the local area, but also statewide. Of the forty-eight members of the colonial Assembly, twenty-eight lived within a day’s horse ride of the city. Half of the justices of the colony, who took an oath to defend â€Å"King and Country†, were either sitting or former members of the Assembly, and all of the justices were slave owners (... ...constitution officially separated church and state, ending the power of the Anglican Church forever (282). With this, the last ties to Mother England were cast off, and the elite were secure as Masters of their world, and Subjects to none. CONCLUSION Colonial Charles Towne had evolved into a sort of fuedal city-state governed by power-based relationships, which established roles for everyone from the lowest slave to the economic and political elite who ruled the colony. These relationships were vital to the success and stability of the city and the lands and the people over which it held power. In his book, Robert Olwell clearly identified defines the roles of Master, Slave, and Subject, and made a strong argument that, right or wrong, this system of power-based relationships was the key to the success, prosperity, and security of the colony.

Aid to Dependent Corporations-The Big Rip-Off

This article displays the double standard that the United States government lives by. Multi-billion dollar companies are given the world for free and the taxpayers pick up the bill. I cannot even believe my eyes. I knew that our government was screwed up, but I had no clue how bad things really were. I will list the most appalling infractions below and give a brief commentary. First, Mr. J.R. Simplot of Grandview, Idaho is handed grazing rights on federal lands for a whopping sum of $87,000 dollars. This is one quarter of the rate charged by private landowners. Lets line up the private business sector and chop off their collective legs. The difference between the going rate and what he paid would have covered the welfare costs for 60 families. What is wrong with this picture? Second, the Federal Office of Management and budget, (OMB) estimates that â€Å"wealthfare† tax credits, deductions, and exemptions called â€Å"tax expenditures† will cost $440 billion dollars in 1996. Does anyone remember the national debt? Imagine even cutting the breaks in half, that would be an extra $220 billion dollars that could actually pay for a decent computer in my children†s classroom. What a novel idea. How about giving some of this free money to build safe, subsidized housing for single women? Not every company in the United States can move to Mexico if they feel that they are not getting the monetary breaks they deserve. Lastly, lets look at McSubsidies. I have never read something more absurd in my life. $110 million dollars a year goes directly to companies that advertise abroad. Such recipients of this money are Sunkist, McDonalds, and M+M/Mars. Well I guess the government wants the rest of the world to get indigestion from eating chicken McNuggets too. After all, if they give perks for foreign advertising, some poor guy in Europe may eat some McNuggets. But I doubt it. This is a complete joke. I may never have disagreed with something more in my life. Major monetary breaks for billion dollar companies, free millions for advertising McMuffins in New Zealand, and tax breaks for the rich when our city streets are filled with homeless families. I can understand some consideration given to companies that are helping to substantially fuel our economy, But charismatic Mr. Simplot does not deserve to be using federal land (that was probably stolen from the Indian s anyway) for nothing in return. I find it very entertaining seeing politicians saying, â€Å"We must reduce the deficit. Taxes may be raised again.† when they could actually charge appropriate prices for services rendered by our great country. I hope our next article is more positive and uplifting. It sure would be nice to read about some good happening in the world.

Impact of Promotional Methods

From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurant’s business environment, and discuss how the partners can take advantage of these opportunities. Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.I believe one of their potential opportunities is proximity to their ideal client base. They could pass out menus for catering, dining or even take out menus to cater to some of the businesses as well if they do cater maybe even a limited type delivery service to some of the companies as well this would not only separate them from their competition considering they would be the only restaurant to offer all of the services. I believe the second i s marketing there food what better way than take ala cart to these local businesses and having people try some samples while passing out menus and creating lunch specials for these business people.I believe this separates you from any other business in the area. I believe this with all fresh ingredients can do nothing but help your business and make a good name for yourself especially being new you have to go out and get your customers just not expect them to come go get them . I think these are all very good ideas for their restaurant very good ways to bring people in the front door if think they are all very good ideas. Good job!Me myself I really can’t think of something I have actually bought but have thought about some products. Usually its tools something new and unique plus a lifetime guarantee doesn’t hurt tools they wear out and break doesn’t matter the brand and I have realized if it’s too good to be true it probably it is. I usually don’ t fall for those as seen on TV things seem way to fake for me or I wait to see if I know someone else that gets it to see how it works.Advantages of accrual basis accounting1. Incorporates expenses and revenue at the same time 2. More accurate financial statements 3. Recognizes expenses and revenues when performed rather when paidDisadvantages of accrual basis accounting1. Special rules apply to this form 2. Transactions recorded at the time it happensAdvantages of cash basis accounting1. Only records revenue and expenses when they are paid either way. 2. It’s a very in expensive system to use 3. More simple system to useDisadvantages of cash basis accounting1. Misleading financial statements. 2. Fails to record services performed but not paid yet 3. Does not match expenses with revenues.I believe that each of these could be good for your business just depending on the business. Like to use the cash-basis you would need a business that does not have a lot of receivables and p ayables. If you have more receivables and payables I would suggest that you pay a little more money for the accrual basis you’re more likely to have a bigger business anyways. The revenue recognition principle recognizes revenue in the accounting period in which the performance obligation is satisfied. The expense recognition principle match expenses with revenues in the period when the company makes efforts to generate those revenues. If they waited until the end of the year to make all these entries it would be crazy look at tax time how people are. Now look at a company that has hundreds or even thousands of transactions a day all over the country it would be crazy.

Leadership Style Essay

Background of CEO According to Xerox. com (2013) Ursula Burns joined Xerox in 1980 as a Mechanical Engineering summer intern. In the company pivotal point, Burns led several business teams to include the color and office network printing business. In 2000, Burns was named senior vice president corporate strategic Services heading up manufacturing and supply chain operations. And in 2009, Burns was named the Chief Executive Officer (CEO) in July 2009 and made the largest acquisition in Xerox history with the 6. 4 billion dollar purchase of Affiliated Computer Services. Ursula Burns was the first African-American women CEO to head a fortune 500 company. Burns also was the first to succeed another woman CEO. Analyze the CEO Leadership Style Burns climbed the corporate ladder to the mountain top of Xerox. Burns employee’s claims that Burns is open, grounded, and down to earth. Edmondson-Bell (2010) stated regardless of her race and gender, Burns is an example of the new breed of authentic, self-aware corporate leadership (Edmondson-Bell, 2010). In most organizations the CEO is considered to be stiff and unapproachable. According to Schermerhorn (2012) leadership appears in two forms formal and informal leadership. Formal leadership exerted by persons appointed or elected to a position. Informal leadership exerted persons who become influential because of special skills that meet the needs of others (Schermerhorn, 2012). Burns is a true leader who earned the support of her stall and employees of Xerox. Burn’s remaining grounded and being transparent in the business matters of Xerox keeps her leadership style sort after in the marketplace. In business, part of your success in your career is having a mentor. Burns utilize her very own mother as her mentor. According to Tseng (2011) Burns admired her mother for raising her and two siblings as a single parent and in a not so good area in Lower Manhattan, New York. One of the most important lessons Burns learned is do what you love (Tseng, 2011). This type of mindset is what carried Burns up to the top of her organization. Burns took over a company that was struggling to complete with Ricoh and Cannon. The worker of Xerox found that their future was uncertain. Burns change the uncertainty to certainty in the work environment. According to Colvin (2010) Burns speaks boldly and bluntly in a famously and overly genteel culture (Colvin, 2010). Burns made needed and dramatic action to turn Xerox around to become a profitable and striving company. Personal and Organizational Values Burns personal and organization value is reputation. According to Sellers (2012) Burns knows that personal experience how reputation can make or break a corporation (Sellers, 2012). Having a good reputation is essential to business success. When success in a corporate setting is sometime measured by the amount of money made a bad reputation could affect the organizations financially. A reputation can be destroyed in a matter of minutes. Burns focus on what she is facing. According to Schermerhorn (2012) power-oriented behavior is action directed primarily at developing or using relationships in which other people are willing to defer to one’s wishes (Schermerhorn, 2012). Burns uses here unique relationship to give the organization an upfront approach. Schermerhorn (2012) stated that empowerment is the process by which management help others to acquire and use the power needed to make decisions affecting themselves and their work (Schermerhorn, 2012). Burns empowers her employees, which will cause a since of belonging. Burns focuses on personal fulfillment rather than on things. Ethical Behavior Burns values are likely to influence ethical behavior within the organization. According to Xerox. com (2013) Burns started that this is a time to be at our most vigilant and even more aware of the importance of ethical behavior and uphold the organization’s core values (Xerox. com, 2013). Burns values were instilled in her by her mother. Burns direct approach will influence others to hold ethical behavior to high regards. Burns has been the organization leader when comes to ethical practices. Seidman (2010) stated that there is a high demand for ethical leadership, yet there is short supply (Seidman, 2010). Burns will be considered the one that is in that short supply category. Seidman (2010) also stated that ethical leadership extend trust to their workers, creating the conditions necessary to empower employees, suppliers and even customers to take risks necessary to create game changing innovations (Seidman, 2010). Burns believes in empowerment of her employees. Burns lead with impatience while still maintaining focus. Burns is a woman from a low income family in New York to one of the most powerful women, according to several publications. Gaete (2012) mentioned that Burns keys to lead with impatience are education, impatience to push change, focus, move towards the future, transform, be direct to achieve, empower your people, and don’t take short-cut (Gaete, 2012). Burns value will definitely influence others to be ethical. Schermerhorn (2012) wrote that ethical leadership is characterized by caring, honest, principled, fair, and balanced choices by individuals who act ethically, set clear ethical standards, communicate about ethics with followers and reward as well as punish others based on ethical or unethical conduct (Schermerhorn, 2012). Greatest Strength and Weaknesses Burns is a very successful CEO and a powerful corporate leader. Burns has took advantage of a changing industry and made to correct adjustments to be successful. Schermerhorn (2012) stated that leaders deal with mastering challenges of change while creating a satisfying healthy and effective workplace for its employees (Schermerhorn, 2012). Every human or individual has strength and weaknesses. Burns greatest strengths are impatience, hard work and value based leadership. According to Basu (2013) leader strengths are when leaders communicate direction to the organization, clearly, organize groups for particular tasks and define roles and have a structured work environment (Basu, 2013). Burns strengths are connected to professional behavior and ethical practices. Burns impatience’s is translated into boldness action for the higher purpose of Xerox to be led and to take risks. Xerox acquisition of Affiliated Computer Services transformed Xerox to be one of the leaders in business services and technology. Burns works hard, focus and deliver results. Burns came from being a summer intern to being a CEO of the same Company. Burns articulate her values to the organization often and loudly. Burns lives by her beliefs and make daily business decisions on personal and professional values. Every leader has weaknesses and Burns is no exception. Basu (2013) stated that weaknesses of a tasks oriented style of leader fear of breaking the rules among employees which may cause a lack of creativity. Low morale, and high turnover (Basu, 2013), Burns has a deep industry knowledge, but Burns also has frankness, sharp humor and willingness to take risks. These traits can be a display as weakness. These traits can be misconstrued as a brash individual who only thinks of oneself. Contributes to Leader’s Success The quality that contributed to Burns success is her drive to affect change and do it ethically. According to Mehta (2012) all executives walk a fine line between being collaborative and being the boss (Mehta, 2012). Burns has many great qualities that made her successful in the industry. Burns was the first black female CEO of a major corporation. Burns story of her rise from low income family to CEO of Xerox is contributed to her drive to be successful. According to Peck (2011) Burns recommended six keys to leadership; be authentic, listen, recognize the you can’t do everything yourself, take a stand, measure, and have fun (Peck, 2011). Burns is very successful, but has a contagious drive in which her exuded. Burns worked hard at every level and the opportunity presented itself for CEO. Burns believes in education and working hard no matter where you are in your career. Assess Dynamics Burns has made it a priority to use communication, collaboration, empowerment and politics to influence the dynamics of Xerox. According to Bryant (2010) Burns grew up in the organization and is well known by many of the employees of the company (Bryant, 2010). Burns has changed the culture to a family oriented environment. Burns operates by having an executive team to assist in making business decisions for the organizations. Burns also have panels of employees to get their prospective on a particular business issue. Schermerhorn (2012) stated that collaborative environments are characterized by boundary less information flows more open and transparent communication, and more supportive communication dynamics (Schermerhorn, 2012). Burns describes her approach to the culture as terminal niceness. Bryant (2010) stated that Burns wants all 130,000 employees to get over the past, take initiative, be fearless, frank and impatient with one another (Bryant, 2010). The politics of being the first African American female CEO is something that comes with the position. According to Bryant (2010) Burns misread the public reaction when she was named CEO. Burns started receiving phone calls from people of the caliber of Reverend Jesse Jackson, Reverend Al Sharpton and Magic Johnson (Bryant, 2010). The appointment to CEO put Burns in the public eye due to the historical meaning of her appointment. Burns was also named by President Obama to help lead the White House national program on STEM (science, technology, engineering and math). Burns was appointed vice chair of the President’s Export Council as well. Conclusion Burns was the right person for the CEO position at Xerox. Burns’ style of leadership is what the company needed during a difficult time. Burns straight forward and blunt approach proved to be the style that bring conformation of stability. Burns achieved in many way and made history in the process. A person who stayed focus and work hard to achieve her goal. This is why Xerox is one of the computer services giant in the computer software industry. Schermerhorn (2012) stated that it is important to remember that people still drive organizational systems and performance (Schermerhorn, 2012).